To work towards uplifting households out of poverty by supporting them in income generation activities through financial intermediation.


To provide financial assistance to 2 million households by 2020 across India, to significantly improve their living standards. Our endeavor is to build a sustainable microfinance model that not only delivers high standards of service and value to our customers but is also rewarding to all our stakeholders.

Our Business Principles

Our business philosophy is driven by following our core values which guide & inspire us to build a customer friendly, transparent & valuable institution.

Our core values are as follows :

Customer First Ethical Practice Quality Processes

We always put the customer’s well-being and needs first. Empathy and respect for our customers is at the heart of our business.

Our practices are always transparent and in consonance with the law.

Through technology and efficient processes our endeavor is to deliver superior products & services which are of consistent quality